The Oude Meester Tour
In 2014 Magnette was appointed as the events agency to manage The Oude Meester Tour Featuring Idris Elba, one of Distell’s most high-profile event campaigns to date. Oude Meester Brand Ambassador Idris Elba joined local Masters on a journey that celebrated and inspired mastery and the pursuit of excellence. The national tour showcased and celebrated the talent, skill and innovative spirit of South Africa’s aspiring creative entrepreneurs.
Our brief was to create an Oude Meester experience through various touch points and build stronger connections with Oude Meester consumers. Magnette managed the 3 national events by sourcing and managing the relevant venues, décor, performing artists, gifting, event collateral, health and safety matters and technical and set production.
The evening cocktail events were held at The Bungalow in Cape Town, The Market in Durban and Urban Tree in Johannesburg. Magnette managed the experiential and creative conceptualisation for all the events as well as all the tour party accommodation negotiations and bookings with various hotels across South Africa.
“The Magnette Events Team showed 100% Commitment and Passion to our Brand, ensuring they executed excellently from start to finish and making sure our consumers had a memorable experience.”
Kurt Hermanus – Oude Meester Brand Manager